{"id":8342,"date":"2012-02-15T16:57:58","date_gmt":"2012-02-15T15:57:58","guid":{"rendered":"http:\/\/www.limbicnutrition.com\/blog\/?p=8342"},"modified":"2023-01-06T10:19:55","modified_gmt":"2023-01-06T09:19:55","slug":"brainstorming-doesnt-really-work","status":"publish","type":"post","link":"https:\/\/www.limbicnutrition.com\/blog\/brainstorming-doesnt-really-work\/","title":{"rendered":"Brainstorming Doesn\u2019t Really Work"},"content":{"rendered":"

“<\/strong>The first empirical test of Osborn\u2019s brainstorming technique was performed at Yale University, in 1958. Forty-eight male undergraduates were divided into twelve groups and given a series of creative puzzles. The groups were instructed to follow Osborn\u2019s guidelines. As a control sample, the scientists gave the same puzzles to forty-eight students working by themselves. The results were a sobering refutation of Osborn. The solo students came up with roughly twice as many solutions as the brainstorming groups, and a panel of judges deemed their solutions more \u201cfeasible\u201d and \u201ceffective.\u201d Brainstorming didn\u2019t unleash the potential of the group, but rather made each individual less creative. Although the findings did nothing to hurt brainstorming\u2019s popularity, numerous follow-up studies have come to the same conclusion. Keith Sawyer, a psychologist at Washington University, has summarized the science: \u201cDecades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.<\/strong>\u201d<\/p>\n

Brainstorming Doesn\u2019t Really Work : The New Yorker<\/a>. via Simoleonsense <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“The first empirical test of Osborn\u2019s brainstorming technique was performed at Yale University, in 1958. Forty-eight male undergraduates were divided into twelve groups and given a series of creative puzzles. The groups were instructed to follow Osborn\u2019s guidelines. As a control sample, the scientists gave the same puzzles to forty-eight students working by themselves. The … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[32,14,42,17,19],"tags":[300,296],"class_list":["post-8342","post","type-post","status-publish","format-standard","hentry","category-business","category-philosophy","category-psychology","category-science","category-sociology-social-sciences","tag-processed","tag-published"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/prY0k-2ay","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8293,"url":"https:\/\/www.limbicnutrition.com\/blog\/collective-intelligence-and-the-genetic-structure-of-groups\/","url_meta":{"origin":8342,"position":0},"title":"Collective intelligence and the \u201cgenetic\u201d structure of groups","author":"Limbic","date":"January 7, 2012","format":false,"excerpt":"A very interesting piece from MIT on Collective intelligence and the \u201cgenetic\u201d structure of groups: First is the question of whether general cognitive ability \u2014 what we think of, when it comes to individuals, as \u201cintelligence\u201d \u2014 actually exists for groups. (Spoiler: it does.) And what they found is telling.\u2026","rel":"","context":"In "Anthropology"","block_context":{"text":"Anthropology","link":"https:\/\/www.limbicnutrition.com\/blog\/category\/science\/anthropology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32812,"url":"https:\/\/www.limbicnutrition.com\/blog\/the-shirky-principle-2\/","url_meta":{"origin":8342,"position":1},"title":"The Shirky Principle","author":"Limbic","date":"August 11, 2018","format":false,"excerpt":"\u00a0\"Institutions will try to preserve the problem to which they are the solution\" - Clay Shirky This is also known as Regulatory Capture\" \u201cWhen a regulatory agency, created to act in the public interest, instead advances the commercial or political concerns of special interest groups that dominate the industry or\u2026","rel":"","context":"In "Contemporary Culture"","block_context":{"text":"Contemporary Culture","link":"https:\/\/www.limbicnutrition.com\/blog\/category\/humanities\/contemporary-culture\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8274,"url":"https:\/\/www.limbicnutrition.com\/blog\/is-reasoning-just-about-winning-arguments\/","url_meta":{"origin":8342,"position":2},"title":"Is reasoning just about winning arguments?","author":"Limbic","date":"January 5, 2012","format":false,"excerpt":"From an old Edge discussion: Last July, opening the Edge Seminar, \"The New Science of Morality\", Jonathan Haidt digressed to talk about two recently-published papers in Behavioral and Brain Sciences which he believed were \"so important that the abstracts from them should be posted in psychology departments all over the\u2026","rel":"","context":"In "Philosophy & Critical Thinking"","block_context":{"text":"Philosophy & Critical Thinking","link":"https:\/\/www.limbicnutrition.com\/blog\/category\/humanities\/philosophy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36886,"url":"https:\/\/www.limbicnutrition.com\/blog\/the-turbulent-twenties\/","url_meta":{"origin":8342,"position":3},"title":"The Turbulent Twenties","author":"Limbic","date":"September 26, 2020","format":false,"excerpt":"30 years ago Jack Goldstone published a\u00a0model\u00a0to determine a country\u2019s vulnerability to political crisis based on how population changes shifted state, elite and popular behavior. It is called Demographic-Structural Theory and predicted a turbulent 21st century, for America, with \"a populist, America-first leader who would sow a whirlwind of conflict.\"\u2026","rel":"","context":"In "History"","block_context":{"text":"History","link":"https:\/\/www.limbicnutrition.com\/blog\/category\/humanities\/history\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8369,"url":"https:\/\/www.limbicnutrition.com\/blog\/work-according-to-program-and-not-according-to-mood\/","url_meta":{"origin":8342,"position":4},"title":"“Work according to Program and not according to mood.”","author":"LimbicNutrition Shorts","date":"February 27, 2012","format":false,"excerpt":"\u201c\"Work according to Program and not according to mood. \"\u201d - Henry Miller\u2019s 11 Commandments of Writing & Daily Creative Routine | Brain Pickings","rel":"","context":"In "Miscellaneous"","block_context":{"text":"Miscellaneous","link":"https:\/\/www.limbicnutrition.com\/blog\/category\/miscellaneous\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8538,"url":"https:\/\/www.limbicnutrition.com\/blog\/kevin-kelly-on-design-and-the-scientific-method\/","url_meta":{"origin":8342,"position":5},"title":"Kevin Kelly on design and the Scientific Method","author":"Limbic","date":"December 7, 2014","format":false,"excerpt":"[I noticed I had 36 posts in the drafts folder some dating back years. It can be quite fascinating to see what had your attention years ago. This one, last edited in March 2009, is just collection of notes for a post, but there were some gems from Kevin Kelly]\u2026","rel":"","context":"In "Devops"","block_context":{"text":"Devops","link":"https:\/\/www.limbicnutrition.com\/blog\/category\/it\/devops\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/posts\/8342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/comments?post=8342"}],"version-history":[{"count":0,"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/posts\/8342\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/media?parent=8342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/categories?post=8342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.limbicnutrition.com\/blog\/wp-json\/wp\/v2\/tags?post=8342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}