The War of Actually Shipping

by Limbic on February 28, 2010

Linchpin by Seth Godin

A few weeks ago I was re-reading one of my favourite books of 2009, “Pragmatic Thinking and Learning” by Andy Hunt, during a lunch break. On page 109 he writes:

When you try to start any creative endeavor, such as writing on a blog, an article, or (heaven help you) a full-length book, you will encounter massive resistance. Resistance
can take many forms, from niggling self-doubt to wildly creative procrastination to a myriad assortment of other distractions and excuses (see The War of Art: Break Through
the Blocks and Win Your Inner Creative Battles
by Steven Pressfield for a disturbingly complete catalog of the many manifestations of resistance).

I circled the book and made a note to buy it.

That afternoon I, as I walked home from work, I spotted a new (rare) podcast from Merlin Mann of 43 Folders. He was interviewing Seth Godin about his new book “Linchpin: Are You Indispensable?“.

In the interview they have along praise-filled discussion about none other that Steven Pressfield and his absolutely amazing must-read book “The War of Art“, the very book I had underlined at lunch.

The interview also discussed a big current theme of how our “lizard brain” paralyses us in so many ways (a topic I tackle in my hack on the Semantic Pause in the new edition of Mind Performance Hacks being released this year. )

Steven Pressfield’s book is by every account a must read, especially for writers (along with On Writing by Stephen King). It looks like Linchpin may also be worth a read.

You can read Steven Pressfield in the new, free ebook called “What Matters Now“, which came out in December 2009.  From the blurb:

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Fred Wilson, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

I loved Godin’s use of the word “shipping” in the interview, to signify actually delivering (as opposed to faffing). It all aligns beautifully with my 20th anniversary copy of Eliyahu Goldratt’s business classic  “The Goal” .

Merlin Mann Interview Seth Godin –

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