One to Watch: Reality Check by Guy Kawasaki

Reality Check by Guy Kawasaki

I am one of Guy Kawasaki’s loyal fans that Bob Sutton mentions in the first paragraph of his review of Kawasaki’s brilliant new book, “Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition“.

If you love Guy’s smarts and irreverent charm, you’ve got to read this book. If you have never read his blog or books — or seen him speak — this is the place to start if you want to understand why Guy has such a huge and loyal army of fans. Guy has had a lot of different careers, including at Apple as an evangelist, a venture capitalist, the master of ceremonies at wildly popular entrepreneurship Boot Camps during the boom, and now on his blog “How to Change the World.” And now you can get the best of his experience and gentle wackiness all in one place.

Last week, I was lucky enough to get an advanced copy of his new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. I started glancing through it, and instantly, I was hooked and — even though I was supposed to be doing other things — I read it from start to finish. This isn’t a clean linear business book, although the chapters are organized around themes like starting, raising money, innovating, communicating, hiring and firing, working and so on. It is a collection of the best stuff from Guy’s blog and other places, with editing and tweaking. And even if you are rabid reader of the blog, you will want to own a copy of this book.

You can read the rest of the review at Bob’s site: Bob Sutton: Reality Check: Guy Kawasaki’s Magical New Book

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