Jason Bates (@JasonBates) tipped me off about the concept of “Approximately correct strategy”, from an interview with by Dick Harrington (former CEO of Thomson Reuters) by HBR columnist Anthony Tjan:
Recently, I had dinner with Dick Harrington, former CEO of Thomson Reuters
We talked about his three most significant lessons learned over his very successful 25+ year career as a Fortune 250 executive.
Dick Harrington (DH): First, you have to have an “approximately correct” strategy — you have to know where you are going, but directionally correct is the key. Two, you have to be highly focused and intensely execute that strategy by motivating and aligning the troops you have. And three, it always comes back to the customers and the fact that you have to manically know your customers and drive everything from that.
TT: Nicely done. So let’s start with the first point. People often worry about architecting a perfect business plan or strategy and then get lost in the minutia. How do you know when you are “approximately correct,” as you say?
DH: You want to be approximately correct instead of precisely incorrect. There is a point at which additional information or research will not change the basics of your strategy. When you get your strategy there, you have to “Nike it” – you just do it. If you continue to refine and refine, you’ll never get into action, and the incremental value of research just won’t be worth the time and money. Schedule time frames and be religious about them to launch, get feedback, and see if the strategy is acceptable to the customer or if you need to adjust.