From Netsurfer Digest (the absolute best web magazine):
Here’s good news for male book geeks: Penguin’s latest research reveals that men who read books are more attractive to women. Penguin is using this info to launch a reading campaign targeted at men. The undercover Penguin Spotting team will scour the UK, searching for men with the Good Booking Book of the Month and awarding them 1,000 GBP. Any woman spotted chatting up the guy will get the same amount. Now, that prize should keep any couple in paperbacks. Guys who are new to the reading game are advised to take the tongue-in-cheek quiz to assess their current good-booking appeal before they pick up a paperback and start attracting women. If that somehow, inexplicably, doesn’t work out for them, at least they’ll have a book to bring to bed. The Times Literary Supplement could become a new dating handbook.
http://www.goodbooking.com/
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