From the FAQ:
What’s an attention profile?
An attention profile is a set of data that shows what a given news media outlet is paying attention to at a particular moment in time. If we wanted to know how a given media outlet, say Google, was paying attention to NFL football teams, we could search for stories on all 32 teams and compare results to see who received the most and fewest stories. We might call this Google’s Football Attention Profile.A Global Attention Profile looks at how a media outlet pays attention to 180 different nations. Instead of comparing how many stories Google has on the Green Bay Packers versus the Dallas Cowboys, we compare Google stories on Sudan versus Libya versus Lebanon. The resulting data gives us a picture of how an individual media source, at a given moment in time, pays attention to different nations.
The site is here.
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