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12 Variables of Understanding Online Communities [12 laws]

“This article is an attempt to discuss some of the qualities that define virtual communities. It is a work in process, an exploration. The twelve variables we’ve selected are most likely not all that exist, just the ones we find most important in our thinking right now. These variables struck us as important ways in which communities are differentiated despite the type of software chosen to carry a given community. Each author has several years of experience participating in online communities and also facilitating and managing them.”

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